1. Garmin launched Blaze equine wellness system for horse health monitoring. 2. Features include real-time health insights and multiple horse tracking. 3. The system aids trainers in optimizing horse training and health. 4. Priced at $599.99, it enhances Garmin's product portfolio in fitness. 5. Strong marketing emphasis on health insights may attract new customers.
The innovative product expands Garmin's offerings, tapping into the equine market. Previous successful product launches (like fitness wearables) positively affected stock performance.
The launch addresses a niche market, potentially leading to significant revenue. The product's data-driven focus mirrors industry trends, enhancing Garmin's value proposition.
Product adoption may take time, similar to Garmin's history with new categories. Sustainable interest in equine health could lead to steady revenue over time.
Easy-to-use tail wrap and sensor gives riders and trainers insights into their horse's health and fitness
OLATHE, Kan., Aug. 27, 2025 /PRNewswire/ -- Garmin (NYSE:GRMN) today announced the Blaze™ equine wellness system, a tail wrap and sensor specifically designed to help riders, horse owners and trainers monitor their horse's health and fitness so they can make more informed decisions about their well-being and training.
Garmin is a world leader in the health and fitness industry, and we are excited to bring our advanced sensor data and technology to the equine market with the introduction of Blaze. Whether you're eventing, racing, jumping or anything in between, this new system will help you monitor your horse's health to keep them performing at their best."
—Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
Designed for horses
The Blaze equine wellness system features a durable and washable neoprene wrap with easily adjustable straps, while the removable, rechargeable and lightweight sensor monitors the horse's health and motion using advanced algorithms. The wrap easily attaches and holds the sensor to the underside of the horse's tail—no special skin preparation needed.
See what they can't tell you
Riders can better track their horse's health and fitness when using both the Blaze equine wellness system and the Blaze app1.
Featuring up to 25 hours of battery life, the sensor can be easily removed from the wrap for cleaning and charging. The Blaze equine wellness system is available now for $599.99.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for adventurers, athletes, off-road explorers, road warriors and outdoor enthusiasts everywhere. Committed to developing products that enhance experiences, enrich lives and help provide peace of mind, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garminoutdoor on social, or follow our blog.
1 Requires a connection with BLUETOOTH® technology. Accuracy of estimations can vary due to multiple factors, such as fit, physical characteristics and intensity of activity.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE:GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark and Blaze and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
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Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983), and the Quarterly Report on Form 10-Q for the quarter ended June 28, 2025 filed by Garmin with the Securities and Exchange Commission (Commission file number 001-41118). Copies of such Form 10-K and Form 10-Q are available at https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
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SOURCE Garmin International, Inc.