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GEN Korean BBQ Launches Retail Product with Pavilions Grocery Store

1. GENK launches ready to cook meats at Pavilions Grocery stores in California. 2. Expansion to 350 grocery stores planned in Western states by mid-2026. 3. The move enhances brand awareness and market presence for GEN Korean BBQ. 4. GEN Korean BBQ operates 56 locations and offers an interactive dining experience. 5. The company targets a vast consumer segment with high-quality meat products.

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Why Bullish?

The introduction of new products in grocery stores can significantly boost revenue and brand recognition, as evidenced by similar expansions in the food sector leading to increased stock performance.

How important is it?

The article discusses a significant strategic move that can enhance brand and market presence, suggesting a likely positive impact on stock performance.

Why Long Term?

The expansion strategy aims for sustained growth, with potential revenue increases becoming evident over the next couple of years, as observed in previous market expansions by similar companies.

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September 15, 2025 05:30 ET  | Source: GEN Restaurant Group, Inc. CERRITOS, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced that ready to cook meats will be sold through the Pavilions Grocery stores. “We are proud to announce the launch of ready to cook meats for sale at Pavilions Grocery Stores in 31 Southern California locations.   With four product choices of ready to cook meats, this allows for expansion of our brand awareness through our incubator division,” said David Kim, Chairman and CEO of GEN. “Additionally, we expect to expand to 350 grocery stores in the Western states by the first half of 2026, upon the successful launch of these stores.” For more information or to find a GEN Korean BBQ near you, visit: www.genkoreanbbq.com/locations About GEN Restaurant Group, Inc.​​GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 56 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit  GenKoreanBBQ.com  and follow the brand on  Facebook  and Instagram. Investor Relations Contact:Thomas V. Croal1-562-356-9929investor@genbbqoffice.com

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