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Get a Taste of What's New: Noodles & Company Launches April Taste Tour with Bold New Flavors and Exclusive Daily Offers for Rewards Members

1. Noodles & Company launches a 14-day Taste Tour with exclusive offers. 2. First deal: $5 Creamy Cheddar Mac & Cheese, available to Rewards members. 3. Members get daily exclusive offers and a special bonus at tour's end. 4. The refresh includes bold new flavors and upgraded classic dishes. 5. Noodles Rewards program continues to enhance customer engagement and loyalty.

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Why Bullish?

The promotion could drive customer traffic and sales, boosting revenue. Similar initiatives have previously led to positive short-term stock movements in the fast-casual dining sector.

How important is it?

The article highlights a significant promotional strategy that will likely impact NDLS's immediate revenue, reflecting increased customer engagement. A robust marketing push can enhance market presence and sales performance.

Why Short Term?

The effects of promotional campaigns typically manifest quickly, influencing sales within weeks. Historical data shows that temporary deals can spur immediate consumer interest.

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Noodles & Company Kicks Off 14 Days of Crave-Worthy Deals with $5 Creamy Cheddar Mac & Cheese , /PRNewswire/ -- Noodles & Company (NASDAQ: NDLS), the fast-casual favorite known for globally inspired noodle bowls, is inviting guests to explore its most significant menu refresh yet with 14 days of exclusive offers for Noodles Rewards members. Launching April 12, the Taste Tour celebrates bold new flavors and upgraded classics with daily deals available only through the Noodles Rewards program. New members who join the free program will unlock access to each day's offer, while existing members can opt into SMS notifications by texting SIGNUP to 47418 to receive daily announcements of exclusive dish deals. As a bonus, all members who opt-in via SMS will receive a special perk when the Taste Tour wraps up on April 26. "At Noodles & Company, we're all about delivering flavor-packed dishes and real value to our guests," said Stephen Kennedy, senior vice president of marketing at Noodles & Company. "With the launch of Taste Tour, we're giving Noodles Rewards members a front-row seat to explore the bold new flavors that define our refreshed menu. Every day brings a new reason to come back, try something crave-worthy, and experience just how delicious change can be. We can't wait for guests to dig in." Taste Tour Details The Taste Tour kicks off April 12 with a fan-favorite: a $5 regular bowl of Creamy Cheddar Mac & Cheese—made with tender elbow noodles, rich cheddar and jack cheese sauce, and topped with a melty sprinkle of shredded cheese. From there, Noodles Rewards members can enjoy 14 days of exclusive offers, including special pricing and BOGO deals on made-to-order favorites and bold new menu additions like Pulled Pork BBQ Mac & Cheese, Cajun Shrimp Fettuccine, and Rigatoni Rosa. These limited-time deals are the perfect excuse to taste your way through the elevated menu—now featuring bigger flavor, more satisfying portions, and exciting pairings for every palate. How to Join the Taste Tour Noodles Rewards is free and easy to join via the Noodles mobile app or at noodles.com/rewards. Members who sign up by April 12 will receive daily Taste Tour offers through April 25. From April 12 to April 25, Rewards members can visit any Noodles location nationwide to unlock these exclusive offers and discover what's new on the menu. Why Join Noodles Rewards? Noodles Rewards members earn points on every order that can be redeemed for fan favorites. Members also enjoy exclusive perks throughout the year—including surprise offers, special savings, and birthday rewards. About Noodles & Company Since 1995, Noodles & Company has been on a mission to own the noodle, serving up craveable flavors and fresh, made-to-order dishes that bring comfort, adventure, and discovery to every bowl. From indulgent, cheesy Mac to globally inspired favorites like Japanese Pan Noodles, the menu is crafted for every taste, with options to satisfy, surprise, and inspire. With more than 460 restaurants and a team of passionate noodle lovers, Noodles is a brand built on flavor, innovation, and a culture that celebrates its people. Recognized as one of America's Favorite Restaurants and Best Loyalty Programs by Newsweek in 2024 and 2025, and one of the Most Trustworthy Companies in America, Noodles continues to redefine what it means to be a fast- casual favorite. The brand has also been honored as one of Forbes' Best Employers for Diversity (2021–2024) and Best Employers for Women (2021, 2024), while QSR has named it one of the Best Brands to Work For in both 2022 and 2023. Noodles believes in the power of great food, great people, and great experiences. That means investing in industry-leading team member benefits, fostering an inclusive culture, and continuously evolving to meet the needs of its guests. To learn more and to find the location nearest you, visit www.noodles.com. Media Contact:Danielle Moore[email protected] SOURCE Noodles & Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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