Information
A Media Snippet accompanying this announcement is available by clicking on this link. NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE:GETY), preeminent global visual content creator and marketplace,
Original sourceAI Summary
Getty Images has renewed its partnership with the Sundance Institute as the official photography provider for the 2026 Sundance Film Festival, enhancing its brand visibility. This collaboration reinforces Getty's commitment to high-quality visual storytelling and could lead to an increase in user engagement and revenue from event imagery sales.
Sentiment Rationale
Renewed partnership with Sundance enhances brand visibility, leading to potential revenue growth. Historical trends show similar collaborations generally boost stock prices.
Trading Thesis
Invest in GETY for potential short-term gains from increased market recognition and revenue from event photography.
Market-Moving
- Renewed partnership could drive significant user engagement and revenue.
- Exclusive distribution rights may enhance Getty's competitive positioning.
- Visibility at Sundance could attract new client partnerships and opportunities.
- Growing global event photography coverage underscores scalability potential.
Key Facts
- Getty Images renews partnership with Sundance Institute for photography.
- Event dates: January 22-February 1, 2026, in Park City, Utah.
- Getty's imagery will be exclusively available on gettyimages.com.
- Partnership emphasizes brand commitment to storytelling and event coverage.
- Getty covers nearly 70,000 entertainment events annually worldwide.
Companies Mentioned
- Sundance Institute (N/A): Collaboration enhances Getty's visibility alongside a reputable brand.
Corporate Developments
The announcement falls under 'Corporate Developments' as it details Getty's strategic renewal of a key partnership. Such collaborations are vital for improving brand reputation and market access in the visual content sector.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE:GETY), preeminent global visual content creator and marketplace, today announced the renewal of its long-standing partnership with the Sundance Institute as the Official Provider of Photography Services for the 2026 Sundance Film Festival, the preeminent gathering of original storytellers and audiences seeking new voices and fresh perspectives.
From press lines to screenings and world premieres, Getty Images' award-winning entertainment photographers will capture the excitement of the 2026 Sundance Film Festival throughout the event (January 22–February 1) in Park City, Utah. All imagery captured by Getty Images from Sundance Film Festival's most iconic venues will be distributed exclusively through gettyimages.com, ensuring global access to the festival's most memorable moments.
"This collaboration, which began in 2010, underscores Getty Images' commitment to capturing the stories, talent, and energy that define the event," said Kirstin Benson, Vice President of Global Entertainment at Getty Images. "This year, the Sundance Film Festival will be a meaningful tribute to Robert Redford and his vision, rooted in the power of storytelling, a belief we deeply share and one that makes us proud to help bring these moments to audiences worldwide. Our team delivers distinctive, high-quality imagery that not only documents the festival but elevates its impact, giving partners and audiences a visual experience they can't find anywhere else."
In addition to its collaboration with the Sundance Film Festival, Getty Images content creators are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
Media contact:
Ilse Noguez
ilse.noguez@gettyimages.com
