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Gillette and Lay-Up Partner to Power the Next Generation of Role Models

1. Gillette partners with Lay-Up Youth Basketball to support youth development. 2. The initiative targets young boys, aiming to build skills and confidence.

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FAQ

Why Bullish?

This partnership enhances Gillette's brand image and community commitment, potentially boosting sales.

How important is it?

Community involvement initiatives bolster brand reputation, potentially increasing market share.

Why Short Term?

Initial brand interactions could quickly translate to customer loyalty and immediate impact.

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TORONTO--(BUSINESS WIRE)-- #Gillette--Gillette, the world's leading expert in men's grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto's Neighbourhood Improvement Areas. This partnership is rooted in Gillette's global ambition to make an impact with millions of boys through the power of role models. Together, Gillette and Lay-Up aim to provide the children.

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