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GM Financial Expands Financial Education Resources Support With the Enlisted Association of the National Guard of the United States

1. GM Financial partners with EANGUS to promote financial literacy for service members. 2. This affiliation targets over 450,000 National Guard personnel and their families.

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FAQ

Why Bullish?

This partnership may enhance GM's brand loyalty among service members and families, potentially driving future sales.

How important is it?

The initiative could improve GM's market position among a specific demographic, fostering brand allegiance.

Why Long Term?

Building financial education can cultivate trust and long-lasting relationships with service members, impacting future vehicle purchases.

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FORT WORTH, Texas--(BUSINESS WIRE)--This month, GM Financial became a financial literacy affiliate with the Enlisted Association of the National Guard of the United States (EANGUS), part of a shared goal to ensure service members have the tools and resources needed to make educated financial decisions for themselves and their families while at home or deployed. EANGUS serves more than 450,000 men and women serving in the National Guard, and their families, as well as tens of thousands of retire.

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