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Goldman Poaches Rivals’ Marketers in Bid to Grow Fund Management Arm - Barron's

1. Goldman Sachs focuses on expanding its asset management marketing strategy. 2. New hires include former BlackRock and JPMorgan executives to enhance marketing efforts. 3. Management targets increasing asset management's contribution to over 25% of profits. 4. Goldman aims for predictable revenue through management fees over trading income. 5. First quarter showed strong profit margins and revenue growth from management fees.

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FAQ

Why Bullish?

Goldman's strategic hiring in asset management suggests strong growth potential, echoing past success seen with Morgan Stanley.

How important is it?

The structural shift towards asset management and marketing will significantly impact GS’s financial future.

Why Long Term?

Increased focus on marketing and structured fees aligns with sustainable revenue growth for the future.

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