Goodbye to 'bags fly free' on Southwest, the last airline freebie in America
1. Southwest Airlines will end free checked bags policy starting May 2025. 2. Activist investors pressuring Southwest for profitability amid rival airline growth. 3. Stock rose nearly 9% post-announcement, indicating investor confidence in changes. 4. Company shifts to profit-driven model with added charges and new ticket types. 5. Potential operational delays may arise from increased carry-on luggage.