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Goodyear and GameStop Take Gaming to New Heights for 100th Anniversary Showdown in the Sky

1. Goodyear celebrates 100 years with a Pokémon battle event in Los Angeles. 2. The event featured notable YouTuber Casey Neistat and tech founder Palmer Luckey. 3. Goodyear aims to engage audiences throughout 2025 with anniversary activities. 4. Social media buzz generated from the event may enhance Goodyear's brand visibility. 5. The collaboration with GameStop showcases a diverse marketing strategy.

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Why Bullish?

The event increases brand exposure and aligns with innovative marketing practices, recalling historical positive effects from similar campaigns. For instance, previous branding efforts that captured public interest led to uplifts in stock performance.

How important is it?

The article highlights Goodyear's strategy in its centennial year, indicating a proactive stance that could positively affect investor sentiment. Enhanced visibility could lead to greater sales and market interest.

Why Short Term?

The immediate impact of heightened brand visibility will manifest within months. Previous promotional events have shown rapid investor interest, particularly if they generate social media engagement.

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, /PRNewswire/ -- As part of Goodyear's 100th anniversary celebration, history was made over the skies of Los Angeles as the Goodyear Blimp, Wingfoot Three, teamed up with GameStop to host the world's first Pokémon battle 1,000 feet above the city.At the center of this aerial showdown was famed YouTuber Casey Neistat, who took the battle sky-high using pioneering technologist Palmer Luckey's passion project: ModRetro's Chromatic handheld gaming console. As part of Goodyear’s 100th anniversary celebration, history was made over the skies of Los Angeles as the Goodyear Blimp, Wingfoot Three, teamed up with GameStop to host the world’s first Pokémon battle 1,000 feet above the city. At the center of this aerial showdown was famed YouTuber Casey Neistat. Joining the battle as special guest trainers were the Oculus VR founder Palmer Luckey, ModRetro CEO and co-founder Torin Herndon, and Head of Social Media for GameStop, Joe Fonicello. Joining the battle as special guest trainers were the Oculus VR founder Palmer Luckey, ModRetro CEO and co-founder Torin Herndon, and Head of Social Media for GameStop, Joe Fonicello. The photos and videos – and winners - from these historic bouts were shared on @gamestop, @goodyearblimp and @caseyneistat social channels following the content capture.This collaboration is part of the Goodyear Blimp 100th anniversary celebration taking place throughout 2025. While the official anniversary date was on June 3, 2025, blimp fans can look forward to exciting appearances and collaborations all year long.About The Goodyear Tire & Rubber CompanyGoodyear (NASDAQ: GT) is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.CONTACT: LEAH EATON[email protected]   [email protected]SOURCE The Goodyear Tire & Rubber Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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