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Goodyear Launches Global Racing Organization to Enhance Motorsport Strategy Worldwide

1. Goodyear announces a new Global Racing organization unifying motorsport operations. 2. Xavier Fraipont, with 30 years experience, will lead the initiative. 3. The strategy aims to enhance innovation and brand impact in racing. 4. Goodyear remains a key player in prestigious racing series worldwide. 5. Motorsport is pivotal for Goodyear's brand and product identity.

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Why Bullish?

The formation of a dedicated Global Racing organization reflects strategic growth. Historical examples show similar initiatives often lead to increased brand recognition and sales, as seen with competitors enhancing their motorsport efforts.

How important is it?

The article highlights major organizational changes and strategic initiatives, indicating direction and potential growth for GT. These developments are critical as they can significantly shape Goodyear’s identity in the racing sector.

Why Long Term?

The establishment of a unified racing strategy positions Goodyear for sustained growth over time. In the automotive sector, initiatives like these usually take time to yield measurable results, as brand affinity and technical advancements become evident.

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, /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the formation of its new Global Racing organization, a strategic initiative that unifies all motorsport operations under a single global structure. This milestone marks the beginning of a new chapter in Goodyear's racing legacy, reinforcing its commitment to innovation, performance and excellence on the track and beyond. Xavier Fraipont will lead the newly formed organization as vice president, Global Racing, effective October 1. Fraipont will guide the team's strategic direction while aligning its efforts with Goodyear's broader product and brand vision. With nearly three decades of experience across Racing and Product Development, Fraipont brings deep industry knowledge and a proven track record in the Goodyear family of brands. His expertise well positions him to evolve and grow our motorsport strategy, unifying our teams supporting NASCAR, NHRA, WEC (LMGT3 class) and BTCC leaders into one cohesive effort. To foster seamless collaboration between technical innovation and brand strategy, Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer. "Goodyear has been synonymous with car racing since the very beginning of our history," said Helsel. "With Xavier's deep expertise and leadership at the helm, we're advancing our commitment to innovation – enhancing performance and elevating our competitive edge worldwide." Goodyear's motorsport legacy lives on through its role as the exclusive tire supplier for some of the world's most prestigious racing series. At the heart of this legacy is the iconic Eagle tire, a benchmark of performance and reliability that continues to set the standard across diverse racing disciplines. "Motorsport is a central pillar of our brand strategy," said Roland. "It's where our technology, performance and brand identity converge. The best and fastest tires in the world have Goodyear written all over them, and racing provides the ultimate proving ground - demonstrating the speed, precision and reliability that define our products." Backed by more than a century of racing heritage, Goodyear Racing is charting a unified, future-focused motorsport strategy designed to fuel innovation, amplify brand impact and drive strategic growth across the company. About The Goodyear Tire & Rubber Company Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. CONTACT:  Sarah Factor216-385-3433[email protected] SOURCE The Goodyear Tire & Rubber Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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