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Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

1. Google's test found news content worthless to its ad business. 2. The experiment involved 1% of users in eight European countries. 3. Google aims to leverage results for payment negotiations with publishers. 4. Previous antitrust fines in France complicate Google's strategy. 5. Germany's scrutiny raises risks for Google's proposed changes.

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FAQ

Why Bearish?

Antitrust issues could hinder revenue growth, impacting investor confidence, similar to past precedents.

How important is it?

The findings could significantly affect negotiations and Google's operational framework in Europe.

Why Short Term?

Immediate regulatory reactions are likely, affecting stock in the near term, as seen with prior fines.

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