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Google close to picking sites in India for first retail stores outside US, sources say

1. Google nears decision on Indian locations for offline retail stores. 2. Expanding physical presence beyond U.S. signals strategic market diversification.

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Why Bullish?

The news points to a strategic expansion that could enhance brand engagement and market share in a high-growth region. Historical parallels include Apple’s retail expansion, which eventually bolstered its ecosystem and revenue streams.

How important is it?

While the move is strategically significant, it is an exploratory step that may not yield immediate financial results. Its long-term implications, however, could become material.

Why Long Term?

A retail presence in India builds lasting customer relationships and brand loyalty, impacting revenue gradually over years rather than immediate profit jumps.

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