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Google commits to combatting fake reviews in the UK after 5-year probe

1. Google will enhance measures against fake online reviews. 2. CMA's investigation spans back to May 2020, now concluded for Google. 3. Research shows online reviews influence $23 billion of spending. 4. New system allows easier consumer reporting of suspicious reviews. 5. CMA established rigorous steps for removing fake reviews.

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Why Bullish?

Increased trust in Google's review system may drive user engagement and advertising revenue, similar to past enhancements in Google Search algorithms boosting traffic.

How important is it?

The article addresses Google's major operational improvement, affecting consumer trust, which is critical for its business model.

Why Long Term?

Improvements in review integrity can positively influence Google's overall reputation and user trust in the long run, akin to changes seen after major algorithm updates.

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