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The Guardian
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Google experiences deja vu as second monopoly trial begins in US

1. Google faces a trial regarding monopolistic practices in digital advertising. 2. Judge labeled parts of Google’s ad tech as an illegal monopoly in April. 3. A breakup of Google’s ad business could significantly impact consumers and internet ecosystem. 4. Digital ads generate most of Google’s $305bn revenue, critical for its survival. 5. Recent legal battles could influence Google's stock price positively despite ongoing scrutiny.

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FAQ

Why Bearish?

Legal battles typically create uncertainty and may deter investor confidence, historically impacting stock prices negatively.

How important is it?

The trial directly threatens Google's advertising revenue, crucial for its overall financial health.

Why Short Term?

Initial court ruling may yield immediate stock reactions, making short-term effects likely.

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