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Google Has Established Illegal Digital Ad Monopolies, US Judge Rules

1. A federal judge ruled Google maintains illegal monopolies in digital advertising. 2. Potential remedies may include divesting Google Ad Manager and selling Chrome. 3. DOJ failed to prove Google's monopoly in advertiser ad networks, court ruled. 4. Google plans to appeal the court's ruling on publisher tools. 5. Alphabet shares dipped 1% following the ruling, down 20% in 2025.

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FAQ

Why Bearish?

The ruling may lead to significant operational changes, impacting revenue. Historical cases show divestitures often lead to share price declines.

How important is it?

The legal challenges pose significant risks to Google's business model and investor confidence.

Why Long Term?

The consequences of antitrust rulings can reshape operations over years, impacting market position.

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