Google might get broken up. Behind closed doors, CMOs aren't cheering.
1. Google faces antitrust cases regarding illegal monopoly in search and adtech. 2. Marketers show indifference towards potential Google breakup due to lack of alternatives. 3. Analysts predict Google's US search ad market share to drop below 50% by 2025. 4. Google's potential breakup may lead to increased transparency and competition. 5. The ongoing legal issues could impact Google's power in ad deals long-term.