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Google operates illegal ad monopolies that ‘substantially harmed' customers, judge rules

1. A federal judge ruled Google has illegal monopolies in digital advertising. 2. The ruling could result in a breakup of Google’s advertising empire. 3. The Justice Department seeks to force Google to divest key digital products. 4. Shares of Alphabet fell 1.2% following the ruling. 5. A remedies phase is set to determine further actions against Google.

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FAQ

Why Very Bearish?

The ruling indicates potential breakup risks. Similar past antitrust cases led to major market value losses.

How important is it?

Significant legal ruling threatens Google’s core advertising business, impacting its financial stability.

Why Long Term?

Antitrust resolutions often lead to structural changes affecting business operations over time.

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