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Google promotes ‘AI Mode' on home page 'Doodle'

1. Google promotes 'AI Mode' on its homepage to increase user engagement. 2. AI Mode answers complex queries using text, voice, or images. 3. The tool uses Google's Gemini AI model and enhances search effectiveness. 4. Pressure from AI startups motivates Google’s focus on AI features. 5. AI Mode strategically replaces the rarely changed 'I'm Feeling Lucky' widget.

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FAQ

Why Bullish?

AI Mode's introduction could enhance user retention and drive ad revenue, similar to past AI integrations boosting engagement.

How important is it?

The article reveals significant strategic moves by Google in the AI domain, which impacts its market positioning.

Why Short Term?

Immediate user engagement metrics will reflect in quarterly earnings, as seen with previous AI rollouts.

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