Google's Ad Dominance Faces Challenge As Perplexity Introduces Answer Modes, Aravind Srinivas Advocates 'Native Transactions' - Alphabet (NASDAQ:GOOG), Amazon.com (NASDAQ:AMZN)
1. Perplexity enhances AI search, targeting Google's AdWords revenue. 2. Native hotel bookings introduced, improving travel search capabilities. 3. Alphabet reports AI features generating strong revenue growth. 4. Growing competition in AI search from Microsoft, OpenAI, and Perplexity. 5. Perplexity, backed by Bezos, seeks up to $1 billion in funding.