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Google's antitrust win is an L for everyone else who sells ads online

1. Google's antitrust ruling is a victory, avoiding major divestitures. 2. The court mandated sharing search data with rivals, impacting traffic for publishers. 3. Analysts view ruling positively, keeping Google's core business intact. 4. Anticipation grows for another case that may reshape Google's adtech operations. 5. Alphabet's shares rose 8% post-ruling, reflecting investor optimism.

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FAQ

Why Bullish?

Google avoided significant divestitures, preserving its advertising dominance, akin to past favorable rulings.

How important is it?

The ruling solidifies Google's market position, directly affecting its ad revenue model and investor confidence.

Why Short Term?

Immediate investor sentiment and stock reaction reflect short-term confidence; longer-term impacts remain to be seen.

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