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Google search empire faces probe under new UK digital competition law

1. UK launches a probe into Google's online search practices under new antitrust law. 2. Google holds over 90% of the UK's search market, raising concerns for competition. 3. CMA aims to ensure fair competition among search engines and advertisers in the UK. 4. Google is already facing antitrust scrutiny in the US and Europe. 5. Past rulings confirm Google's illegal monopoly in online search, impacting future remedies.

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FAQ

Why Bearish?

Increased regulatory scrutiny often leads to fines or operational changes, impacting profitability. Similar cases in the past, like Facebook's, had negative impacts on stock prices.

How important is it?

The probe could influence Google's business operations and financial outlook significantly, given the potential ramifications of the UK's laws.

Why Long Term?

Ongoing investigations can result in long-lasting changes to Google's operations and business strategies, like adjustments made after earlier antitrust rulings.

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