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GOOG
New York Post
5 hrs

Google willing to share digital ad data with publishers to address monopoly, executive testifies

1. Google may share ad data to counter antitrust claims. 2. Court ruled Google violated antitrust laws in digital advertising. 3. Possible forced divestiture of AdX could threaten Google's ad business. 4. Transparency in auction process could appease critics and regulators. 5. The outcome poses existential threats to Google's advertising empire.

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FAQ

Why Bearish?

The ongoing antitrust trial and potential forced divestiture create uncertainty for GOOG's future earnings. Historical examples like Microsoft's breakup show potential long-term impacts.

How important is it?

The article addresses critical litigation affecting GOOG's core business model, which can significantly influence investor sentiment and stock performance.

Why Long Term?

Antitrust litigations often span years, causing prolonged uncertainty. Similar cases from the past impacted stock prices over extended periods.

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