StockNews.AI
GPRO
StockNews.AI
162 days

GoPro's 'Grom Quest' Talent Search Program Brings Five New Stars into the GoPro Athlete Family

1. GoPro added five young athletes to its professional roster. 2. Grom Quest selected winners from over 4,000 submissions. 3. Selected athletes will enhance their brands through GoPro's platform. 4. The ongoing Grom Quest targets athletes aged 17 and younger. 5. GoPro continues to support youth athletes in various sports.

6m saved
Insight
Article

FAQ

Why Bullish?

The addition of young talent can boost GoPro's brand recognition and appeal among younger demographics, historically correlating with increased sales and market interest.

How important is it?

This initiative is significant as it strengthens GoPro's marketing strategy, potentially driving future growth through enhanced brand image and new customer engagement.

Why Long Term?

Engaging with young athletes enhances GoPro's brand loyalty and market positioning over time as these individuals grow in their respective sports, similar to previous successes where early endorsements cultivated brand loyalty.

Related Companies

NKEADIDASSKX
, /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced the addition of five young athletes to its team of elite professional athletes through Grom Quest, GoPro's ongoing video-submission-based talent search program. Grom Quest participants submitted video clips of their best performances in their given sport, captured on a GoPro. The five athletes selected were chosen out of more than 4,000 submissions. The Grom Quest Challenge is ongoing and open to athletes around the world aged 17 and younger. Iyla Edwards, one of GoPro's newest Groms, shreds on her snowmobile. Grom Quest winners will be showcased on GoPro's social channels to help grow their personal brands. They will also receive equipment and gear from GoPro and have the opportunity to meet and learn from GoPro's world-class roster of established pro athletes. "We're stoked to bring on these five young athletes to our GoPro family," said Rick Loughery, GoPro's Vice President of Global Marketing and Communications. "GoPro's Grom Quest is all about elevating and supporting the next generation of athletes. We can't wait to see how they push their sports to the limit." Grom Quest Challenge winners include top young athletes with ages ranging between 9 and 16: Truly Adams: Karting | Age 14 | USA. Truly is an elite racer, winning his first AM Ortega J1 Karting Race at age eight. He's gone on to win the National Cup and the KA100 race. Weston Lukens: MTB | Age 10 | USA. With over 24 wins and 30 podium placements, Weston is the youngest person to be invited to and ride the Cam Zink Invitational, Reece Wallace Invitational, and Freeride Fiesta, and the youngest person to land a front flip on a MTB. Carter Durlacher: Ski | Age 16 | Canada. Consistent top 3 performances for the season on the IFSA Jr National Tour in the U15 category resulted in Carter taking the #2 overall spot on the tour and earned him recognition in the IFSA Hall of Champions for 2024.  Iyla Edwards: Snowmobile | Age 15 | USA. In addition to her 13 wins and 27 podium placements, Iyla won the Rocky Mountain Snowmobile Hillclimb Association (RMSHA) Series Points Champion in Pro Women's Improved and Modified. Max Cristea: Karting | Age 13 | USA. Max is a decorated kart racer, winning his first podium placement at age 5. He's since gone on to achieve 16 wins and 57 podium placements. The Grom Quest Challenge is an ongoing contest open to all sports and athletes around the world who are 17 years old or younger. Participants can submit their clips to the GoPro Grom Quest Awards Challenge via the GoPro Quik App or at GoPro.com/Awards. Learn more about the challenge here.About GoPro, Inc. (NASDAQ: GPRO)GoPro helps the world capture and share itself in immersive and exciting ways.GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.SOURCE GoPro, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News