1. GoPro's AI program reached 300,000 hours of video contributed. 2. Subscriber engagement has doubled since Q3, reflecting strong participation. 3. GoPro plans to expand the AI program to more subscribers. 4. Negotiations for third-party AI licensing deals are currently ongoing. 5. Subscribers can earn 50% of licensing revenue generated from their content.
FAQ
Why Bullish?
The expansion of GoPro's AI Training Program indicates a revenue growth opportunity. Historical evidence shows prior innovations led to increased product demand and stock performance.
How important is it?
The article discusses a strategic initiative that can enhance subscriber revenue, pivotal for GoPro's financial health.
Why Long Term?
The increased subscriber participation can boost GoPro's revenue streams over time, akin to the gradual adoption of its subscription service which positively impacted past earnings.
GoPro Announces Major Milestone in AI Training Program
GoPro, Inc. (NASDAQ: GPRO) has revealed that its subscribers have contributed over 300,000 hours of video content to its AI Training program. This significant increase reflects a more than 100% growth since Q3, demonstrating strong engagement among its relatively small initial pool of participants. The program aims to meet the increasing demand for video in training AI models.
Expansion of the AI Training Program
In response to early successes, GoPro is expanding its AI Training program to include a larger number of subscribers. This strategic move anticipates potential deals for third-party AI training licensing, which are currently under negotiation. As noted in its latest earnings report, GoPro has more than 2.42 million subscribers and boasts over 13 million hours of diverse content stored in the GoPro cloud.
Subscriber Benefits and Revenue Sharing
The AI Training program is an opt-in initiative, allowing U.S. subscribers to monetize their GoPro cloud-based video content by licensing it to aid in the training of third-party AI models. Subscribers can earn 50% of the revenue generated from licenses attributed to their content.
“We believe this program represents a meaningful opportunity for our subscribers and for GoPro,” expressed Nicholas Woodman, GoPro's founder and CEO. “Reaching 300,000 hours is a solid milestone, and we’re excited to extend participation to more subscribers while we advance our third-party licensing negotiations.”
Program Background and Launch
Launched in August 2025, the AI Training program initially targeted a small group of subscribers, focusing on incentivizing engagement through the potential for revenue generation. The program exemplifies GoPro's commitment to leveraging user-generated content for innovative applications in AI, thereby enhancing value for subscribers and expanding GoPro's market reach.
About GoPro
GoPro, Inc. (NASDAQ: GPRO) is dedicated to helping people capture and share their experiences in immersive and exciting ways. With an expansive platform driven by user creativity, GoPro continues to innovate and explore new business avenues, enhancing the value of its community and brand.
For more information about GoPro and its initiatives, visit GoPro.com or connect with them on social media platforms including Instagram, YouTube, TikTok, Facebook, X, and LinkedIn.
Forward-Looking Statements
This announcement may contain forward-looking statements as defined in the Private Securities Litigation Reform Act. These statements may include expectations regarding the expansion of the AI Training program, subscriber engagement, and revenue opportunities. Such statements are subject to risks and uncertainties, and actual results may differ materially. For a detailed analysis of these risks, please refer to GoPro's most recent filings with the Securities and Exchange Commission.