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Gray Media Names Kristy Santiago as General Manager of KFVS in Cape Girardeau, Missouri

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ATLANTA, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Gray Media, Inc. has named Kristy Santiago as the next Ge...

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Corporate Developments

This managerial appointment may improve operational effectiveness and marketing strategy, potentially increasing GTN's stock attractiveness for investors. Effective leadership is critical in a competitive media landscape.

FAQ

Why Bullish?

Valid leadership changes in media companies often lead to improved company performance and market perception. For instance, past managerial appointments in media have frequently driven stock performance upwards due to revitalized strategies.

How important is it?

This managerial appointment may improve operational effectiveness and marketing strategy, potentially increasing GTN's stock attractiveness for investors. Effective leadership is critical in a competitive media landscape.

Why Short Term?

The impact of a leadership change is typically felt quickly, as strategic initiatives are implemented. Changes in management can soon reflect in operational enhancements and revenue projections.

Related Companies

Gray Media Appoints Kristy Santiago as General Manager of KFVS in Cape Girardeau

ATLANTA, Jan. 07, 2026 (GLOBE NEWSWIRE) – Gray Media, Inc. (NYSE: GTN) has announced the appointment of Kristy Santiago as the new General Manager of KFVS (CBS and CW) located in Cape Girardeau, Missouri, and WQWQ-LD (Telemundo) in Paducah, Kentucky. This strategic move reflects Gray Media's commitment to leadership excellence in the rapidly evolving television industry.

Kristy Santiago's Extensive Experience in Television Management

With decades of experience in television station management and sales operations, Kristy Santiago is well-equipped to lead KFVS and WQWQ-LD. Throughout her career, she has managed operations for various networks across multiple markets. Notably, she played a critical role in launching several Telemundo, CW, and FOX affiliations.

Before her current role, she served as the General Manager at KION (CBS), KMUV (Telemundo), and KCBA (CW) in Monterey, California. Kristy has also held prominent leadership positions in Grand Junction, Colorado, and Palm Springs, California.

Community Involvement and Industry Engagement

In addition to her professional accomplishments, Kristy has demonstrated a strong commitment to community service and industry engagement. She has served on various boards, including:

  • California Broadcasters Association
  • Girls Inc.
  • Goodwill Central Coast

About Gray Media (GTN)

Gray Media, Inc. (NYSE: GTN) is a multimedia powerhouse based in Atlanta, Georgia. As the largest owner of top-rated local television stations and digital assets in the United States, Gray Media serves 113 television markets that collectively reach approximately 37% of U.S. television households.

Gray's portfolio features:

  • 78 markets with the top-rated television station
  • 99 markets with the first and/or second highest rated television station during 2024
  • The largest Telemundo Affiliate group, including 44 markets

The company also operates Gray Digital Media, a full-service digital agency that provides comprehensive digital marketing strategies to clients on both national and local scales. Additional properties include well-known video production companies such as Raycom Sports and Tupelo Media Group.

For further information, please visit www.graymedia.com.

Contact Information

For media inquiries, please contact:

Mike King
Senior Vice President, Chief Marketing Officer
Phone: 404-266-8333

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