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Gray Media Stations To Broadcast and Stream Together for Texas Documentary Special

1. Gray Media will air 'Together for Texas' special on flood impacts. 2. Documentary highlights recovery efforts in Central Texas after recent flooding. 3. Gray Media launched a donation drive, raising over $243,000 for relief efforts. 4. The company operates in 113 TV markets, reaching 37% of U.S. households. 5. Gray's commitment to community support may improve its brand and stock appeal.

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Why Bullish?

Community initiatives can enhance brand loyalty, positively influencing investor sentiment. Historical context shows that companies involved in disaster recovery often see brand appreciation.

How important is it?

The article emphasizes Gray Media's active community support, which could resonate well with investors looking for responsible companies. Positive social initiatives may drive increased viewership and revenue.

Why Short Term?

The immediate airing of the special can lead to positive media exposure. Quick brand recognition and goodwill generally result in short-term stock performance improvements.

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GRAHKPRCKSAT
July 11, 2025 08:00 ET  | Source: Gray Media ATLANTA, July 11, 2025 (GLOBE NEWSWIRE) -- Gray Media stations will broadcast and stream a half-hour special, Together for Texas, documenting the impact of the devastating floods in Central Texas and the Hill Country.   Gray’s stations in nine markets in Texas will air the program on Friday, July 11th at 6:30 p.m. CST: KFDA in Amarillo; KCBD in Lubbock; KOSA in Odessa/Midland; KLTV in Tyler/Longview; KWTX in Waco; KBTX in Bryan, KXII in Sherman; KGNS in Laredo; and KTRE in Lufkin/Nacogdoches. In addition, Local News Live, Gray’s 24/7 streaming network, will carry the special Friday at 8:00 p.m. EST with repeat airings over the weekend.   Other Gray affiliates outside of Texas will also broadcast and stream the documentary Friday evening and over the weekend. Together for Texas follows first responders and volunteers assisting those affected by catastrophic flooding in the Texas Hill Country.   A team of journalists from KWTX embedded with a local nonprofit currently serving the region for a firsthand look at the aftermath of the floods, what is happening now to help survivors, and how the region is coming together to plan for the future.         “We are all moved by the stories of the families and communities impacted by this tragedy. Gray is committed to telling those stories, and shining a light on their needs, so they can recover and rebuild,” Gray’s Executive Vice President and Chief Operating Officer Sandy Breland said. Earlier this week, Gray stations across 113 markets in the US launched a donation drive in partnership with Graham Media Group’s KSAT in San Antonio and KPRC in Houston to support Salvation Army’s relief efforts in the flood-affected areas. The campaign has already raised more than $243,000. Donations are ongoing at www.togetherfortx.com. About Gray Media: Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.  The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.  Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com. Gray Contact: Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333 #        #        # 4370 Peachtree Road, NE, Atlanta, GA 30319 | P 404.504.9828  | www.graymedia.com

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