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GREATER GOOD CHARITIES AND BALLY BET ANNOUNCE THE SUCCESS OF THE INAUGURAL MILLION MEALS CAMPAIGN TO HELP FEED SHELTER PETS

1. Bally Bet partnered with Greater Good Charities to raise 1 million meals for pets. 2. The campaign reportedly engaged football fans through social media interactions. 3. Cleveland Browns contributed 1,000 meals for every point scored during football games. 4. The initiative showcases Bally’s commitment to community engagement through charitable contributions. 5. Collaboration reinforces Bally's brand image as a socially responsible gaming company.

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Why Bullish?

The successful charity campaign positively affects public perception, likely benefiting BALY’s reputation and customer base. Historically, similar initiatives have led to improved stock performance due to enhanced brand loyalty.

How important is it?

The article highlights positive community involvement by Bally Bet, potentially increasing customer satisfaction and sales, crucial for maintaining market position.

Why Short Term?

The immediate engagement impact from the campaign can boost user interaction quickly, but long-term effects depend on ongoing community initiatives and brand perception management.

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Seattle, Wash., March 04, 2025 (GLOBE NEWSWIRE) --  Greater Good Charities, a global nonprofit, and Bally Bet collaborated to raise 1 million meals for shelter pets in need across the country. The campaign, that kicked off last September and lasted the entire football season allowed football fans and pet lovers to amplify the donation on social during football season. "We are delighted to celebrate the success of The Million Meals Campaign and deeply appreciate our collaboration with Bally Bet in making it possible," said Liz Baker. "This pet food donation will allow animal shelters to redirect resources toward other critical needs, such as medical care for the pets in their care."The campaign connected football fans and pet lovers throughout the entire season with weekly social posts on @BallyBet, featuring plenty of dog content, pet contests, special features, and more. Engagement through likes, comments, and story reposts resulted in 50 to 100 pet meals donated per interaction. Additionally, a special partnership with the Cleveland Browns contributed 1,000 pet meals for every point scored.“It was great to collaborate with the Greater Good team on this initiative,” said Chief Commercial Officer Richard Harris at Bally’s Interactive. “Having the opportunity to lend a hand to this cause as part of our day-to-day focus on delivering positive experiences to players in Ohio and doing so in conjunction with our partners at the Cleveland Browns is something that we can all see has some very tangible outcomes for the broader community.” To learn more about how Greater Good Charities mobilizes in response to need around the world, helping communities, including animal shelters, please visit: greatergood.org About Greater Good Charities  Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. Greater Good Charities, with a Four-Star rating on Charity Navigator and a Platinum Seal on GuideStar, has invested more than $750 million in impact, including cash grants, in-kind supplies, and programmatic support to charitable partners in 121 countries since 2007. To learn more about how Greater Good Charities is amplifying the good across the globe, please visit greatergood.org or follow Facebook, Instagram, X, YouTube, and TikTok.    About Bally’s CorporationBally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

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