GreyOrange and Zebra Technologies Collaborate for Enhanced Store Inventory Management
ATLANTA, Jan. 08, 2026 (GLOBE NEWSWIRE) — GreyOrange, a leader in hyper-intelligent warehouse orchestration and store inventory software, has entered into a strategic partnership with Zebra Technologies. This collaboration aims to deliver near-real-time item-level accuracy in store inventory management through the integration of overhead RFID technology and autonomous in-store execution. The initiative is especially relevant as retail inventory inaccuracy remains a significant challenge for many businesses.
Partnership Overview and Key Features
The partnership combines Zebra SmartLens™ overhead RFID reader hardware and software with GreyOrange’s gStore execution platform. This integrated solution allows retailers to swiftly identify on-shelf gaps and enables store teams to take immediate corrective action. Recent findings from Zebra’s global shopper study indicate that inventory inaccuracy can lead to substantial repercussions, including lost sales and inefficient labor.
- Zebra SmartLens readers continuously capture item-level inventory signals.
- gStore platform processes these signals in real-time to identify availability gaps and orchestrate precise in-store actions.
- The system eliminates manual cycle counts and minimizes reactive workflows.
Real-World Impact: Proven Efficacy
In its first deployment at a national fashion retailer, the solution achieved an impressive on-shelf availability rate of 98%. This remarkable improvement signifies the potential of the partnership in enhancing overall inventory management.
By improving visibility of store-level inventory, the GreyOrange and Zebra Technologies partnership addresses key issues facing omnichannel retail strategies. Enhanced inventory management can lead to:
- Reduced order cancellations
- Faster fulfillment times
- Improved productivity among store labor
Quote from Leadership
Troy Siwek, General Manager of gStore by GreyOrange, stated, “Retailers don’t struggle because they lack data—they struggle because they can’t act on it fast enough. By combining Zebra’s SmartLens technology with gStore’s real-time intelligence and orchestration, we’re turning continuous inventory insight into precise, in-store action that improves availability, fulfillment, and store productivity.”
Experience the Innovation
Retailers interested in experiencing gStore live can visit the GreyOrange Booth #3977 or Zebra Technologies’ Booth #3303 at the National Retail Federation (NRF) Annual Convention & EXPO, taking place from January 11-13, 2026, at the Jacob K. Javits Convention Center in New York City.
About GreyOrange
Founded in 2012 and headquartered in Atlanta, GreyOrange Inc. specializes in hyper-intelligent warehouse orchestration and store inventory software. Their AI-driven solutions, including GreyMatter and gStore, enable leading retailers and third-party logistics companies to enhance automation, inventory, and workforce management. By providing real-time visibility into all omnichannel nodes and orchestrating robotic agents, people, and systems, customers can effectively reduce costs, eliminate lost inventory, and improve safety and productivity in-store.
GreyOrange’s solutions, compatible with various automation hardware via the Certified Ranger Network, are delivered through its Certified Partner Network of system integrators. For more information, visit www.greyorange.com.
Contact Information
For media inquiries, please contact:
Maura Lafferty
Firebrand Communications
greyorange@firebrand.marketing
+1 (415) 848 9175
A photo accompanying this announcement is available here.