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Guardant Health and James Van Der Beek Team Up to Raise Awareness About New Advances in Colorectal Cancer Screening for Adults 45+

1. Guardant Health partners with James Van Der Beek for CRC screening awareness. 2. The FDA-approved Shield™ test offers a new option for eligible individuals.

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Why Bullish?

The partnership enhances brand visibility and promotes a beneficial product. Similar past collaborations in healthcare have led to increased sales.

How important is it?

The article discusses a strategic partnership aimed at increasing product awareness, which can positively influence market perception and sales.

Why Short Term?

Immediate awareness efforts could quickly translate into increased screening test adoption. Historical data indicates prompt interest spikes following promotional campaigns.

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PALO ALTO, Calif.--(BUSINESS WIRE)---- $GH--Guardant Health, Inc. (Nasdaq: GH), a leading precision oncology company, today announced its partnership with actor and health advocate James Van Der Beek to increase awareness about colorectal cancer (CRC) screening and the Shield™ blood test. Approved by the U.S. Food and Drug Administration (FDA) last year, Shield offers a convenient and more pleasant new option for CRC screening for eligible individuals 45+. Known for iconic roles in Varsity Blues, Rules.

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