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H Partners Comments on ISS Recommendation

1. H Partners, a major Harley-Davidson shareholder, owns 9.1% of shares. 2. The firm responded to a report ahead of the Annual Meeting.

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Why Bullish?

The involvement of a significant shareholder like H Partners may influence strategic decisions positively, similar to past shareholder engagements that have led to stock appreciation. Previous examples show that engaged shareholders can push for favorable corporate actions.

How important is it?

H Partners' substantial stake could drive strategic change within Harley-Davidson, affecting investor sentiment positively and potentially leading to stock price increases due to anticipated shareholder value initiatives.

Why Short Term?

The upcoming Annual Meeting suggests immediate potential for impact regarding shareholder decisions and corporate strategies, as seen in previous meetings where significant votes influenced stock price movements shortly after.

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NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficially owns approximately 9.1% of the outstanding shares of the Company, today issued the following statement in response to a report issued by Institutional Shareholder Services (“ISS”) in relation to Harley-Davidson's upcoming Annual Meeting of Shareholders (the “Annual Meeting”). The Annual Meeting.

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