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H World Group Accelerates Hotel Expansion and Brand Upgrades in Q1 2025, Strengthens Position as Hospitality Leader

1. HTHT opened 538 hotels, totaling 11,685, a 20% annual increase. 2. Revenue from manachised hotels rose 21% year-over-year to RMB 2.5 billion. 3. H Rewards reached 277 million members, with direct bookings at 65% of reservations. 4. Expansion goal is 2,300 new hotel openings for the year, boosting market presence. 5. Rapid growth noted in upper-midscale segment, with a 36% increase in operating hotels.

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FAQ

Why Bullish?

Strong growth in openings and revenue indicates positive market sentiment, reminiscent of successful quarters in previous years.

How important is it?

The significant growth in operations and loyalty indicates solid fundamentals likely to drive stock performance.

Why Long Term?

Sustained growth strategy coupled with substantial brand loyalty suggests potential for lasting performance improvement.

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MARHLTIHG
, /PRNewswire/ -- H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world's leading hospitality groups, began 2025 with continued momentum in growth, asset-light transformation and brand loyalty, according to its first-quarter results released today.A Scalable Model for Mass-Market HospitalityH World Group achieved 538 net hotel openings in the first quarter ended March 31, taking the total number of hotels in operation to 11,685. The number of rooms worldwide totaled 1,142,158, a 20% increase over last year. Orange Hotel Shanghai Tianlin Road The company now covers 1,394 cities across China, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As of March 31, H World had a total of 2,888 hotels in its pipeline. Advancing the Asset-Light TransformationH World continued to advance its asset-light strategy in this quarter, with revenue from manachised and franchised hotels rising 21% year-over-year to RMB 2.5 billion (US$344 million). The company's distinct manachise model — combining the scalability of franchising with the operational control of management — remains a key enabler of efficient, brand-consistent growth.Loyalty Growth & Direct Booking StrengthAs of the end of Q1, H Rewards membership reached 277 million, making it one of the largest loyalty platforms in the global hospitality industry. Direct booking from members accounted for over 65% of total reservations – a 5.4 percentage point increase year-on-year, reflecting growing digital engagement, improved margins, and greater customer lifetime value.Ongoing Experience UpgradeH World continued to advance its product upgrade initiatives to enhance consumer experience across core brands including Hanting, JI, and Orange. As of Q1: 40% of Hanting Hotels had reached version 3.5 or above 78% of Ji Hotels had reached Ji 4.0+ 70% of Orange Hotels met the Orange 2.0 standard The first quarter also marked rapid growth in the upper-midscale segment, which includes brands such as Intercity Hotel, Crystal Orange Hotel, MAXX by Steigenberger, and CitiGo Hotel, with a 36% year-on-year increase in operating hotels and a 22% expansion of the development pipeline.Looking Ahead"We are confident we will achieve our full-year network expansion target of approximately 2,300 gross hotel openings," said H World CEO Jin Hui. "To achieve sustainable long-term growth, we will continue advancing our asset-light strategy, focusing on high-quality network expansion, enhancing brand positioning and 'service excellence', and strengthening sales capabilities centred around our H Rewards membership program."For the full release please visit:https://ir.hworld.com/news-releases/news-release-details/h-world-group-limited-reports-first-quarter-2025-unaudited1. The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB7.2567 on March 31, 2025, as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at http://www.federalreserve.gov/releases/h10/hist/dat00_ch.htm.About H World Group LimitedOriginated in China, H World Group Limited (NASDAQ:HTHT; HK:01179) is a key player in the global hotel industry. H World's brands include HanTing Hotel, JI Hotel, Crystal Orange Hotel, Steigenberger Hotels & Resorts, MAXX, Jaz in the City, IntercityHotel, Zleep Hotels and Steigenberger Icons. In addition, H World also has the rights as master franchisee for Mercure, Ibis and Ibis Styles, and co-development rights for Grand Mercure and Novotel, in the pan-China region.For more information, please visit H World's website: https://ir.hworld.comH World undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.For media inquiry, please contact:Lihuan Wang [email protected]Zheming Xing [email protected]Zhibin Lang  [email protected]SOURCE H World Group WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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