1. HTHT enters Laos with four hotel management agreements. 2. Partnerships include local firms for development and operational support. 3. Hotels target upper-midscale and midscale markets in key locations. 4. Laos sees a rise in tourists, predominantly from China. 5. Expanded presence could enhance HTHT's market position in Southeast Asia.
HTHT's expansion into Laos positions it well within a growing tourism market, echoing past instances, such as when HTHT entered new markets and saw revenue increases.
The article highlights significant growth potential for HTHT in the Laotian market, indicating future revenue growth and strategic positioning.
The impact will unfold as hotels open and establish brand presence, similar to previous expansions leading to sustained growth.
SINGAPORE, June 5, 2025 /PRNewswire/ -- H World Group Limited (NASDAQ: HTHT) and (HK: 01179), a leading global hospitality group, announced its debut into the Laotian market with the signing of 4 hotel management agreements, further advancing its international growth strategy and expanding its footprint in Southeast Asia.
The signing ceremony, held in Laotians Capital City Vientiane on May 29, marks H Group's first entry into the country, solidifying its "asset-light and internationalization" strategy.
The new properties, located in Vientiane and the historic city of Luang Prabang, will be developed in collaboration with three investment partners: Lao Kunpeng Industrial Co., Ltd., Yuting Hotel Investment Management Co., Ltd., and KP Construction Sole Co., Ltd.
"This signing of four hotels in Laos is an important step for H World in promoting localized management and building a deeply rooted network across the region," said Zhu Xiaogang, President of H World Asia Pacific.
"We are committed to strengthening our operational capabilities in Southeast Asia and delivering high-quality, full-lifecycle services to our partners. We are confident that these projects in Laos will become the highlights in H World's development in the region", added Zhu.
The four hotels signed this time cover H World's core upper-midscale and midscale brands, with projects located in Laos' capital and major tourist destinations:
All three investment partners expressed confidence in the collaboration, citing H World's operational excellence, brand reputation, and digital ecosystem as key drivers for the partnership. They noted that the cooperation is expected to elevate hospitality standards in Laos and deliver enhanced travel experiences for guests.
According to the Laos National Tourism Administration, more than 1.97 million international tourists entered the country via the China-Laos Railway in 2024, a more than threefold increase year-on-year. Chinese tourists accounted for over 60%, making China the top source of inbound visitors to Laos. (END)
Originated in China, H World Group Limited (NASDAQ:HTHT; HK:01179) is a key player in the global hotel industry. H World's brands include HanTing Hotel, JI Hotel, Crystal Orange Hotel, Steigenberger Hotels & Resorts, MAXX, Jaz in the City, IntercityHotel, Zleep Hotels and Steigenberger Icons. In addition, H World also has the rights as master franchisee for Mercure, Ibis and Ibis Styles, and co-development rights for Grand Mercure and Novotel, in the pan-China region.
For more information, please visit H World's website: https://ir.hworld.com
Lihuan Wang [email protected]
Zheming Xing [email protected]
Zhibin Lang [email protected]
SOURCE H World Group