1. HTHT signs three new JI Hotels in Malaysia and Cambodia. 2. First hotel in Malaysia to open in Q4 2026. 3. Expansion in Southeast Asia strengthens HTHT's market presence. 4. New hotels aim to meet growing midscale demand in the region. 5. Continued growth supports asset-light and diversified business strategy.
The new hotel agreements indicate strong expansion and market confidence; similar expansions in the past have positively affected HTHT's stock prices.
The article highlights strategic growth initiatives that will likely result in increased revenue and market share for HTHT, especially as Southeast Asia's hospitality market continues to grow.
These expansion efforts support long-term growth strategies, as seen with HTHT's successful overseas ventures before.
SINGAPORE, Sept. 20, 2025 /PRNewswire/ -- H World Group Limited (NASDAQ:HTHT, HK: 01179)), a leading global hospitality group, announced the signing of three new JI Hotels in Kuala Lumpur, Malaysia and Phnom Penh, Cambodia. The milestone marks H World's debut in Malaysia and further expands JI Hotel's footprint in Southeast Asia, underscoring its commitment to building a diversified, asset-light portfolio across the region.
"This is an exciting step in our Asia Pacific strategy," said Murphy Zhu, President of H World Asia Pacific. "By introducing JI Hotel to Malaysia and deepening our presence in Cambodia, we are extending the international reach of one of our flagship brands. Beyond introducing a highly recognized Chinese brand, we are also bringing the strength of H World's supply chain, development expertise, and digital capabilities to our partners across Southeast Asia."
The new JI Hotel in Kuala Lumpur's city center, expected to open in Q4 2026, marks H World's first hotel in Malaysia.
Zhu said H World is thrilled to introduce its flagship JI Hotel to Malaysia, as the hospitality leader is expanding presence in Southeast Asian countries including Singapore, Cambodia, Laos and Thailand.
Expanding JI Hotels in Key Gateways in Southeast Asia
Strengthening Regional Presence in Southeast Asia
Murphy Zhu said "Beyond introducing a highly recognized Chinese hotel brand to international markets, we are also bringing the strength of H World's supply chain, development expertise, and cost efficiency to our partners."
The new signings follow H World's recent expansion momentum in Asia Pacific:
The announcement coincided with the sixth anniversary of the JI Hotel Orchard Road Singapore, the brand's first overseas property. Since opening, the hotel has demonstrated consistent success, underpinned by H World's mature operational capabilities and its ability to adapt to international markets.
"Looking ahead, H World will continue to scale its presence in Asia Pacific with a standardized yet locally adapted model," added Zhu. "Step by step, we are creating long-term value for both travelers and investors. We are committed to enhancing the global influence and service competitiveness of Chinese hotel brands, and establishing an outstanding benchmark from the East within the international hospitality landscape."
About H World Group Limited
Headquartered in China, H World Group Limited (NASDAQ:HTHT, HK: 01179)) is a leading global hospitality company with a diversified portfolio including Steigenberger Icons, Steigenberger Hotels & Resorts, MAXX, HanTing, JI Hotel, Crystal Orange Hotel, among others. The Group emphasizes asset-light operations, digital innovation, and strategic brand development to drive sustainable international growth.
For more information, please visit H World's website: https://ir.hworld.com
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SOURCE H World Group