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Hagerty Appoints Marc Burns as Senior Vice President of Brand and Marketing

1. Marc Burns appointed as Senior VP of Brand and Marketing at Hagerty. 2. His focus includes enhancing brand reputation and member engagement. 3. Goal to double policies in force by 2030 highlighted. 4. Burns has extensive marketing experience from major brands. 5. Hagerty serves over 890,000 members in the automotive enthusiast community.

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Why Bullish?

Marc Burns' appointment could improve Hagerty's brand positioning, attracting more customers. Historical precedence shows that leadership changes often boost company market perception.

How important is it?

The article highlights strategic changes that could significantly enhance Hagerty's competitive edge. Increased visibility and brand engagement are likely to have a direct positive effect.

Why Long Term?

New marketing strategies will develop over time, potentially impacting Hagerty's growth by 2030. Similar initiatives in other firms have taken years to realize gains.

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ALLWENGPS
, /PRNewswire/ -- Hagerty, Inc., (NYSE: HGTY) an automotive enthusiast brand and leading specialty vehicle insurance provider, has named Marc Burns as its new Senior Vice President of Brand and Marketing, effective July 14. In this newly created role, Burns' focus will lead the integration and elevation of Hagerty's brand experience across all member touchpoints.  He will be responsible for unifying brand and member engagement strategies, enhancing brand reputation, and delivering efficient, high-impact marketing initiatives as the company works toward doubling its policies in force by 2030. "We are thrilled to welcome Marc to the Hagerty team," said McKeel Hagerty, CEO and Chairman of Hagerty.  "He brings more than two decades of brand, marketing and advertising experience.  His ability to blend media and creative across paid, owned and earned channels will help us drive greater efficiency and deeper engagement as we grow our membership and serve our passionate community of car lovers." Before joining Hagerty, Burns served as Vice President, Marketing, Advertising & Social Media at AT&T where he was key to reshaping the business' brand strategy, and spearheaded major marketing initiatives for the company.  He also held senior leadership roles at BBDO and Leo Burnett, working with iconic brands such as Wells Fargo, Subaru, Mattel and McDonald's.  "Hagerty is a marketer's dream — a company that knows exactly who it is, who it serves, and why it matters," said Burns. "It's rare to find a brand so deeply connected to its community. I'm excited to join this extraordinary team and help drive the next chapter of growth." About Hagerty, Inc. (NYSE: HGTY)Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 890,000 who can't get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn. Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect our current intentions, expectations, or beliefs regarding the business. Because forward-looking statements relate to the future, they are subject to inherent risks and uncertainties that are difficult to predict and may be outside of our control. Some of the factors that may cause our actual results to differ materially from those contemplated by our forward-looking statements include: (i) our ability to recognize the anticipated benefits of the subject of this press release; (ii) our ability to compete effectively within our industry and attract and retain members; and (iii) the other risks and uncertainties listed in our Form 10-K filed with the U.S. Securities and Exchange Commission ("SEC") on March 24, 2022. This press release should be read in conjunction with the information included in our other press releases, reports, and other filings with the SEC. Understanding the information contained in those filings is important in order to fully understand our reported financial results and our business outlook for future periods. We do not undertake any obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law. Hagerty Media Site: newsroom.hagerty.com Category: Financial Source: Hagerty Source: Hagerty SOURCE Hagerty WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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