Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues
1. Harley-Davidson appoints Artie Starrs as new CEO effective Oct. 1. 2. Jochen Zeitz will remain as an advisor until February 2026. 3. Starrs' experience in growth-focused leadership is seen as vital. 4. The company is near completing its five-year turnaround plan. 5. Harley plans to sell a 10% stake in financing unit for $1.25 billion.