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Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

1. Harley-Davidson appoints Artie Starrs as new CEO effective Oct. 1. 2. Jochen Zeitz will remain as an advisor until February 2026. 3. Starrs' experience in growth-focused leadership is seen as vital. 4. The company is near completing its five-year turnaround plan. 5. Harley plans to sell a 10% stake in financing unit for $1.25 billion.

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Why Bullish?

The appointment of a new CEO could revitalize investor confidence and attract new investments. Historically, leadership changes have often led to rebound in stock prices if perceived positively by the market.

How important is it?

The insights into leadership change and turnaround plan directly affect Harley's operational future, impacting stock valuation.

Why Long Term?

Long-term strategies from the new CEO may take time to materialize, particularly as the turnaround plan is concluded. Transformation efforts often yield results over several quarters to years.

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