1. QuestDIY integrates Displayr, enhancing data visualization and reporting capabilities. 2. 61% of consumers may switch for innovative products, highlighting consumer expectations. 3. AI features in QuestDIY streamline survey processes for better insights. 4. The integration promotes user efficiency, reducing time spent on reporting tasks. 5. QuestDIY’s partnership with Displayr enables advanced analytics for customers.
FAQ
Why Bullish?
The introduction of new, innovative features can enhance user engagement and platform competitiveness. Similar past integrations have resulted in price increases for tech firms due to improved user satisfaction and sales growth.
How important is it?
The integration opens up new revenue streams and enhances competitive positioning, making it crucial for STGW's growth trajectory.
Why Long Term?
The ongoing demand for data-driven insights and the growing importance of AI in research will position STGW for sustained growth as it continues to enhance its offerings and customer satisfaction.
HarrisQuest Launches Enhanced AI Reporting Capabilities with Displayr
HarrisQuest, a division of The Marketing Cloud within the Stagwell (NASDAQ: STGW) network, has unveiled an innovative integration within its QuestDIY platform, empowering users with advanced reporting and data analysis features powered by Displayr. This new capability enables clients to delve deeper into survey insights, thereby fostering quicker decision-making in an evolving market landscape.
Integration Highlights and Benefits
The integration with Displayr aims to eliminate barriers in accessing high-quality research data, enhancing reporting and visualization within the QuestDIY platform. Key benefits of this integration include:
- Integrated Dashboard: Users can now access Displayr's sophisticated reporting tools directly from the QuestDIY dashboard, allowing for deeper analysis of survey results.
- Explore Function: Enhanced filtering options let users dive into demographic data, create new visualizations, and generate crosstabs effortlessly.
- Edit Mode: The addition of Displayr's Edit mode facilitates advanced data analysis and the creation of custom visualizations, enabling a more detailed examination of results.
- Flexible Exporting: Users can export their survey results in fully editable formats such as PowerPoint, PDFs, and Excel for further analysis.
- AI Enhanced Reporting: The new AI capabilities automate data cleaning, report generation, and statistical testing, significantly reducing the time required for manual reporting.
Contextualizing Consumer Expectations
As consumer expectations evolve rapidly, companies must innovate to remain competitive. A recent survey via QuestDIY revealed that 61% of consumers are willing to switch to brands offering more innovative products. Staying ahead of these trends is essential for businesses aiming to maintain and grow their market share.
Executive Insights
Gary Topiol, Managing Director at QuestDIY, expressed the value of this integration: “This integration gives our customers a significant advantage—they can now move from survey design to actionable insights in a fraction of the time, without managing multiple tools or vendors.” Meanwhile, Matilda Sarah, VP of Sales & Marketing at Displayr, emphasized the partnership’s potential, stating, “This collaboration empowers users with a faster and more intuitive way to explore their results, unlocking the full capabilities of the Displayr platform as needed.”
Unlocking Insights with QuestDIY
For organizations looking to harness the power of agile data insights, the new QuestDIY features powered by Displayr present an exciting opportunity. Users can streamline their research processes, enabling faster access to actionable insights that drive strategic business decisions.
For more information about QuestDIY and the newly integrated reporting capabilities, visit HarrisQuest.
About Displayr
Displayr is an AI-driven analysis and reporting platform designed to assist teams in swiftly transforming data into actionable insights. Comprised of deep analytics and automated reporting features, Displayr simplifies the process of data exploration and high-quality output generation.
About The Marketing Cloud
The Marketing Cloud, formerly known as Stagwell Marketing Cloud, offers a range of AI-powered SaaS solutions tailored for modern marketers. With its comprehensive tools, organizations can achieve measurable outcomes through smarter and faster decision-making.