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Hasbro Unveils All-New Toy Brand, Nano-mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-expression

1. Hasbro launched Nano-mals, a new interactive toy brand at Toy Fair. 2. Nano-mals promote sensory play and self-expression, potentially increasing engagement.

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Why Bullish?

The introduction of innovative products like Nano-mals usually boosts consumer interest and sales. Historical precedents, such as the success of interactive toys, suggest potential positive market performance.

How important is it?

The introduction of a unique product taps into current market trends and consumer preferences, likely influencing HAS's pricing positively.

Why Short Term?

The immediate excitement from the unveiling can lead to a quick spike in sales and stock price. Similar product launches in the past saw immediate positive momentum.

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PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy FairĀ® in New York (March 1-4, 2025) by unveiling the magical new toy brand, Nano-mals, where handheld tech play meets nurture, sensory play and self-expression. These mini electronic companions, which double as interactive fidget toys, are pocket-sized and fit in the palm of your hand. They will squeak, giggle, and purr when you show them love by filling up their digita.

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