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HawkSearch Revolutionizes Search with Unified AI-Powered Concept, Image, and Keyword Search

1. Bridgeline launched Hermes with AI-driven Unified Search for enhanced eCommerce. 2. Unified Search integrates Concept, Image, and Keyword Search for better customer experience. 3. New features include real-time merchandising rule previews and keyword performance alerts. 4. The Hermes release aims to improve product discovery and increase conversions.

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Why Bullish?

The Hermes release positions Bridgeline favorably in the competitive AI-driven marketing landscape, similar past innovations have led to stock price increases.

How important is it?

The innovations in Hermes can significantly affect Bridgeline's market position, as seen with past tech product releases.

Why Long Term?

Sustained adoption of these new features will likely enhance long-term revenue growth, following previous trends with successful product launches.

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Hermes Release Redefines Relevance, Efficiency, and Customer Satisfaction in Search Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has launched Unified Search in its Hermes release for the HawkSearch platform. This transformative feature integrates AI-powered Concept and Image Search with Keyword Search, delivering highly relevant, content-driven results that enhance product discovery and improve customer experience.The Hermes release introduces powerful innovations including:Unified Search: Integrated Concept, Image, and Keyword Search for precise, relevant results that transform product discovery.New Preview: Tailored interface with real-time merchandising rule previews, as well as options for new Hawk AI features such as Visual Search and Concept Search.Keyword Performance Notifications: Automated email alerts to track and optimize trending keywords for better search results.Measurement Conversion Enhancements: Expanded flexibility and scale for normalizing search terms and product data, resulting in improved accuracy.With the new Unified Seach features in the Hermes release, a B2B buyer in the industrial tools sector can either search for "torque wrenches for high-pressure systems," describe what the tool looks like, or describe their needs conceptually. Unified Search intelligently combines these user inputs to deliver the exact match, or the closest relevant options, streamlining the purchasing process and increasing conversions for eCommerce businesses."Unified Search exemplifies the innovation businesses rely on to elevate their digital strategies," said John Murcott, EVP of Product & Strategy at Bridgeline. "By integrating AI-powered tools with precise search functionality, the Hermes release delivers unmatched performance, efficiency, and customer satisfaction, helping businesses exceed expectations."To learn more about the Hermes release, join us for the webinar, Hermes: Smarter Tools for Smarter Search, on January 22, 2025, at 12 PM EST/9 AM PST. Register here.About BridgelineBridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

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