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HEINZ Launches Dip for Potato Chips: Same Unmistakable Ketchup, New Way to Enjoy

1. HEINZ launches limited-edition Chip Dip for National Potato Chip Day. 2. The new product aims to enhance brand association with potato chips.

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FAQ

Why Bullish?

New product offerings like HEINZ Chip Dip can drive sales growth. Historical product launches have often positively impacted brand revenue.

How important is it?

Product innovation is crucial for sustaining and growing market share, especially in competitive markets.

Why Short Term?

The product's limited run suggests immediate sales boosts around National Potato Chip Day. Consumer interest could peak rapidly then stabilize.

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MDLZKSJM
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips and HEINZ don't always receive the same warm reaction. Today, the brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips. Rolling out in time for National Potato Chip Day on Friday, March 14, the limited run will ser.

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