Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines
1. Ram brand faces significant competition and declining sales since 2019. 2. CEO Tim Kuniskis promises aggressive turnaround through new marketing and product strategies. 3. Ram aims to regain market share in full-size pickup segment, targeting 20%-29.9%. 4. Revival plans include Hemi V-8 engines and a 10-year powertrain warranty. 5. Retail sales projected to increase by 28% despite overall sales decline.