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Here are the states facing big hits from the E.U.’s retaliatory tariffs on American liquor - MarketWatch

1. E.U. plans a 50% tariff on American whiskey starting April 1. 2. Tennessee, Kentucky, Florida, and Texas stand to lose the most. 3. Brown Forman's CEO highlights challenges due to these new tariffs. 4. BF.B shares fell by 5% following the announcement. 5. Overall U.S. spirits industry facing export and sales reduction.

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FAQ

Why Bearish?

The impending tariffs could significantly reduce BF.B's sales and exports, impacting revenue like in prior trade conflicts.

How important is it?

The tariffs directly affect BF.B's operations and market competitiveness, warranting major attention from investors.

Why Short Term?

Immediate tariffs start April 1, suggesting a quick impact on revenue and stock performance.

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