Here's how companies like Kohl's and Krispy Kreme got caught in the meme stock frenzy
1. Stocks like Krispy Kreme are part of the latest meme stock rally. 2. Meme stocks often experience volatility unrelated to fundamentals. 3. Krispy Kreme's shares saw intensified trading due to short-sellers. 4. Twitter forums contribute to price inflation of heavily shorted stocks. 5. Recognition and brand power engage more traders in the meme phenomenon.