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Hibbett Unveils New Digital Experience Tailored Just for Kids With Launch of Hibbett Kids E-Commerce Platform

1. Hibbett launched a new e-commerce site for kids' products. 2. The platform targets busy families with seamless shopping experience. 3. Features include top brands like Nike and adidas, flexible payment options. 4. The initiative aims to expand Hibbett's digital footprint and engagement. 5. Hibbett Kids offers personalized shopping for ages 13 and under.

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FAQ

Why Bullish?

The launch of Hibbett Kids positions the company to capture a growing market segment, enhancing revenue potential. A successful entry into kids' products could mirror previous successful expansions in athletic retail.

How important is it?

The significance of Hibbett's diversification into kids' products suggests a strategic growth initiative. The potential for increased sales and customer loyalty contributes positively to the company's outlook.

Why Long Term?

This strategy not only targets immediate sales but also builds a loyal customer base for future generations. As trends in children's fashion evolve, Hibbett will benefit from a continued relevance in the marketplace.

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NKEADBEJD
BIRMINGHAM, Ala.--(BUSINESS WIRE)--Hibbett, Inc., a leading retailer in athletic-inspired fashion and footwear, today announced the launch of its new kidshibbett.com e-commerce website and app dedicated to selling kids products. The new Hibbett Kids site and app have been designed for busy shoppers to find the latest fashion and footwear styles with an easy-to-navigate, expanded selection of children’s footwear, apparel and accessories for the next generation of style savvy consumers.“We’re expanding our digital footprint to better serve today’s busy families and offering a more convenient, seamless, curated shopping experience from the nursery years through the teen stage,” said Bill Quinn, CIO, Hibbett, Inc.Share “We’re expanding our digital footprint to better serve today’s busy families and offering a more convenient, seamless, curated shopping experience from the nursery years through the teen stage,” said Bill Quinn, CIO, Hibbett, Inc. “We’ve built a thriving and successful kids business and in our next phase with Hibbett Kids, we will continue to engage with parents and caregivers in a more personalized way.” The new Hibbett Kids experience was thoughtfully designed with families ‘front and center’ to enjoy shopping for everyday essentials and trending looks for their children. Whether shopping for a growing toddler, a young basketball enthusiast, a budding sneakerhead or a style-conscious six-grader, the new site offers a hand-picked selection of both stylish and functional looks so parents and caregivers can shop with confidence. Hibbett Kids was built using the latest state-of-the-art technology to keep pace with busy parents who rely on efficiency, allowing a variety of ways to quickly and easily search and find what they’re looking for. Shoppers can filter their searches by new arrivals, gender, size, color, brand, price, clothing or shoe type, trend and much more. From school days to special occasions, parents can explore the wide selection of trending styles and popular brands on the home page, to make it easier to dress the littles for any moment. Hibbett Kids offers a wide selection of kid’s footwear and apparel for ages 13 and under. The sizing breakdown includes Grade School/Big Kids sizes 3.5 to 7, Preschool/Little Kids sizes 10.5 to 3 and Toddler/Infant sizes 1-10. Some of the top apparel and footwear brands featured on Hibbett Kids are Nike, Jordan, adidas, Baseball Lifestyle 101, Crocs, New Balance, Pro Standard, Reason and Streetz is Watchin,’ with new arrivals daily. Hibbett Kids Features Intuitive technology for fast and flexible shopping Efficiently search by product type, size, color, brand, style and more Top kids footwear brands like Nike, Jordan, New Balance, adidas and Crocs Top kids fashion apparel brands like Baseball Lifestyle 101, Pro Standard, Streetz is Watchin’ and Reason Grade School (Big Kids), Preschool (Little Kids) and Toddler/Infant apparel and footwear sizes Flexible payment options such as Klarna Hibbett Rewards integration Easy Returns Exciting product drops Personalized content Customer Service chat feature Mobile Android and iOS apps To learn more, visit the new Hibbett Kids website or app and experience the brand’s ongoing commitment to an evolving elevated omnichannel experience and discover the newest destination for kid’s fashion and footwear. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations providing personalized customer service and bringing access to premium product, coveted footwear and apparel from top brands like Nike, Jordan, adidas and New Balance in underserved communities. Consumers can browse styles, find new releases, shop Toe-2-Head fits and make purchases online or in their nearest store by visiting www.Hibbett.com . Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands. Follow us @HibbettOfficial on Instagram and X and @Hibbett on Facebook and TikTok. More News From Hibbett, Inc.

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