High-cost weight loss drugs are sending employers to nutrition counseling in a boost for startups

1. Employers increasingly support nutritional programs for weight management amid rising drug costs. 2. Virta Health reports 60% revenue growth, exceeding $100 million in 2024. 3. Most Virta clients prefer counseling over medications, with 13% average weight loss. 4. GLP-1 drug costs raise employer concerns, leading to demand for lifestyle management solutions. 5. Potential IPOs for Virta and Omada could be fueled by market conditions in 2025.