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10 days

High Noon recalls some 12-packs, saying they may contain Celsius energy drink cans filled with vodka seltzer

1. High Noon recalls vodka seltzer due to Celsius drink mix-up. 2. Celsius cans mistakenly sent to High Noon by a supplier. 3. Health risks highlighted from consuming alcohol unknowingly. 4. No reported illnesses, but customers urged to discard affected products. 5. High Noon is rapidly growing in the ready-to-drink market.

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FAQ

Why Neutral?

The recall may pose reputational risk; however, no health issues were reported. Historical recalls indicate short-term negative publicity but often see recovery.

How important is it?

The recall has potential reputational implications but lacks health consequences. The connection to Celsius is indirect and may not drive stock movement substantially.

Why Short Term?

Initial consumer reactions may cause short-term concerns, though no long-term damage is expected. Similar incidents have shown recovery within a few quarters.

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