StockNews.AI
HLT
StockNews.AI
42 days

Hilton Milwaukee Transformation Reaches First Milestone with New Guest Rooms

1. Hilton Milwaukee completes $42 million renovation of historic guest rooms. 2. Renovated rooms blend 1920s aesthetics with modern amenities and furnishings. 3. Next phase includes updates to 34,000 square feet of event spaces. 4. Lobby and bar refresh showcase original Art Deco features and modern touches. 5. Hotel remains Milwaukee's premier choice for conventions and events.

7m saved
Insight
Article

FAQ

Why Bullish?

The hotel's renovations enhance appeal, likely attracting more guests and events. Historical precedents demonstrate increased occupancy and revenue post-renovation.

How important is it?

Renovations typically correlate with increased market competitiveness and guest satisfaction, impacting HLT's stock positively.

Why Short Term?

Immediate bookings for conventions will benefit HLT in the upcoming quarters following renovations. Comparable hotel renovations have shown short-term revenue spikes.

Related Companies

MARIHGWYN
-Historic guest rooms completely reimagined with the latest amenities as part of $42 million renovation MILWAUKEE--(BUSINESS WIRE)--Hilton Milwaukee, the city’s largest hotel, announced today that its historic guest room renovations are complete and open for bookings. The completely revitalized and restyled guest rooms marry the hotel’s 1920s aesthetics with today’s modern style and luxuries. The next phase of the renovation, which began last month, will transform the hotel’s 34,000 square feet of meeting and event spaces, as well as its exquisite lobby and bar. “As Milwaukee’s premier meeting and convention hotel, we are thrilled to unveil our newly renovated guest rooms at Hilton Milwaukee,” said Jeff Stewart, general manager of Hilton Milwaukee. “The guest rooms reflect the hotel’s rich Art Deco history while offering the latest amenities for today’s traveler. Guests will enjoy the updated look and fine furnishings during their stay, as the rooms become a respite for them after attending the latest convention or exploring the city.” The restyled guest rooms feature a warm color palette with soft wood and gold accents. The walls feature custom draperies and vibrant artwork, to complement the custom-designed carpet. The rooms also include new furnishings and lighting to highlight the symmetry found throughout the Art Deco hotel. Modern amenities were included in the renovation, like motion sensor lighting and steamers. Guest room bathrooms were completely remodeled to include newly tiled showers, marble countertops and luxurious finishes, like Wisconsin-based Kohler Co. fixtures and mirrors with built-in lighting. In addition to the aesthetic improvements, all guest rooms have updated heating and air conditioning systems. Revitalized Meeting & Event Spaces Work has begun on the next phase of the renovation and includes the true showstoppers of the hotel: Hilton Milwaukee’s three ballrooms, pre-function spaces and meeting rooms. Original to the hotel, the spaces hold so much of Milwaukee’s history and include many original elements like crystal chandeliers, antique mirrors, gold-leafed adornments and bright, silver accents. All will be carefully refurbished as they continue to shine for decades to come. In addition to giving new life to its historic elements, Hilton Milwaukee’s event and meeting spaces will also feature entirely new carpeting, draperies and wall coverings as well as updated lighting controls and new digital signage throughout. Refreshed Historic Lobby and Bar Hilton Milwaukee’s grand two-story lobby welcomes guests into the Art Deco hotel with its original crystal chandeliers, marble pillars and floors, geometric motifs and rich woodwork. The lobby will be refreshed to a warm neutral color palette to allow these elements to pop. This will extend to the original lobby bar, now called The Monarch Lounge. In this grand room, custom carpeting with intertwining blues and browns will complement the historic woodwork while spotlighting original features like the stone and metal fireplace and crystal chandeliers. For more information or to make a reservation at Hilton Milwaukee, please visit hiltonmilwaukee.com. About Hilton Milwaukee Originally built in 1928, the Hilton Milwaukee is an Art Deco masterpiece and one of the city’s finest hotels. In 2011, it became a member of Historic Hotels of America. Directly connected to the Baird Center, the hotel is Milwaukee’s convention headquarters hotel of choice welcoming thousands of visitors from across the globe. Hilton Milwaukee offers the most meeting and event space of any hotel in the city—more than 34,000 square feet—including three ballrooms and 18 well-appointed meeting rooms of various sizes. With 554 renovated guest rooms, Hilton Milwaukee can accommodate nearly any group. Its central location means guests are just moments away from the city’s Theater District, the lakefront and Summerfest grounds, Fiserv Forum, and the Historic Third Ward. The hotel also includes two on-site restaurants, Milwaukee ChopHouse and Miller Time Pub & Grill. For more information on the hotel, visit HiltonMilwaukee.com, find the hotel on Facebook or Instagram (@HiltonMilwaukee). About Marcus Hotels & Resorts Marcus Hotels & Resorts owns and/or manages 16 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes unique food and beverage concepts, developed by Marcus Hotels & Resorts, such as Mason Street Grill, ARIA Restaurant, Milwaukee ChopHouse, Miller Time® Pub & Grill, and SafeHouse® Restaurant. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook, Instagram and LinkedIn. More News From Hilton Milwaukee

Related News