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Hims & Hers’ stock plunges. Here’s why Wegovy parent ended its partnership with the company. - MarketWatch

1. Hims & Hers stock dropped 32.61% due to collaboration termination. 2. Novo Nordisk cites 'deceptive promotion' of illegitimate Wegovy versions. 3. Stock faced biggest one-day loss since public debut in September 2019. 4. Hims & Hers had surged 125.5% post-collaboration announcement before drop. 5. Novo Nordisk's collaboration failure threatens Hims & Hers' market position.

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FAQ

Why Very Bearish?

The abrupt termination of a key partnership negatively impacts Hims & Hers' revenue potential. Historical loss examples indicate severe drops following partnership failures.

How important is it?

The loss of collaboration with a major pharmaceutical company directly threatens Hims & Hers' business model and revenue, significantly impacting investor confidence.

Why Short Term?

Immediate investor sentiment reacts sharply to partnership news; recovery depends on future collaborations.

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