HoJo Brings Back Iconic Clam Strips in Celebration of Centennial--but with a Twist
1. Howard Johnson celebrates 100 years with limited-edition fried clam soap. 2. Collectors can buy the soap for $19.25 starting October 3. 3. Only 100 boxes will be available online; first-come, first-served. 4. The product reflects HoJo's nostalgic branding and American culture. 5. Marketing campaign emphasizes retro-modern family-friendly experiences.