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Holley Performance Brands Grows Global Footprint with Mexico Expansion

1. HLLY expands into Mexico, targeting an enthusiastic automotive market. 2. This strategic move reflects strong international growth intentions.

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Why Bullish?

The expansion into Mexico aligns with growing demand, similar to past successful international ventures. Historical examples include brands that thrived post-expansion in emerging markets.

How important is it?

The announcement indicates significant business growth potential, crucial for HLLY’s valuation and market position.

Why Long Term?

International growth typically requires time to manifest. However, establishing presence in markets like Mexico can yield sustainable revenue increases over the long term.

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BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced that it is bringing its extensive portfolio of best-in-class products and platform solutions to Mexico. The strategic expansion is in response to strong market demand from a passionate and rapidly growing enthusiast community and furthers Holley's commitment to international growth for Holley and its iconic brands. The company is entering Mexico in a p.

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