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Holley Performance Brands to Expand Ford Fest with New Truck and Off-Road Experiences

1. Holley expands Ford Fest, integrating trucks and off-road activities. 2. Event caters to growing Bronco and F-150 enthusiast market. 3. Anticipated participation of 20,000 and over 2,000 vehicles. 4. Introduction of new drag racing class for Ford's Godzilla engine. 5. Event represents a pivot to full ownership and increased portfolio visibility.

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FAQ

Why Bullish?

Increased engagement of enthusiasts could lead to higher sales and brand loyalty. Historical events show strong correlation between active community engagement and stock performance.

How important is it?

The event aligns with Holley's growth strategy and enhances its market presence. Increased visibility in the automotive aftermarket is likely to attract investors.

Why Long Term?

This expansion builds brand loyalty and awareness, promising sustained interest and revenue over time. Similar past events have led to improved brand equity and sales growth.

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-7th annual event to feature new Bronco activities and other high-adrenaline motorsports during action-packed weekend BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, is expanding its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford – with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms. The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley’s nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley’s hometown of Bowling Green, Kentucky. The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals. “As Ford Fest enters a new era, we’re taking performance, safety, fun and excitement to the next level for Ford enthusiasts,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “Modern truck and off-road event experiences have become some of our most popular, so we’re pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you’re passionate about Ford performance, this is the ultimate weekend to experience it firsthand.” Fest Firsts and Fan Favorites Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts. Past Ford Fest fan favorites on the schedule include drag races, drift exhibitions, autocross, car shows and the wildly popular burnout contest. Additionally, a brand-new drag racing class will debut for vehicles powered by Ford’s latest engine, the Godzilla, giving enthusiasts the chance to showcase how much performance they can unleash from this exciting platform. Exciting Performance Products on Display Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization. The lineup includes innovative solutions from Holley’s iconic brands to help Ford owners build faster, safer and more capable vehicles, such as: Simpson and RaceQuip safety gear – including helmets, fire suits, head and neck restraints and harnesses that provide critical protection on the track. Flowmaster performance exhaust systems – engineered to deliver aggressive sound and increased horsepower for Ford Mustangs, trucks and classic models. DiabloSport and Edge tuners and electronics – offering precision tuning and real-time vehicle data monitoring to unlock hidden performance in Ford gas and diesel engines. Godzilla engine swap solutions – providing components and support to help enthusiasts integrate Ford’s powerful 7.3L V8 into a variety of performance builds. Holley EFI fuel management systems – providing reliable fuel delivery and engine management for everything from street-driven classics to full-blown race builds. With an estimated 20,000 attendees, 2,000 participating vehicles and more than 50 vendors and sponsors showcasing the latest Ford parts, accessories and technology, Ford Fest continues to grow as a premier event in the performance automotive space. For more information about Ford Fest, including participant registration and spectator tickets, click here. For more information about Holley’s lineup of flagship events in 2025, click here. For more Holley company news, click here. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com. More News From Holley Performance Brands

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